EarthOptics provides detailed soil health insights using advanced sensing technologies and machine learning to create accurate, high-resolution data maps of soil properties.
The company says this latest investment underscores its commitment to advancing soil intelligence and enabling farmers, ranchers, and their advisors to make data-driven decisions that boost profitability and sustainability.
The funds will be deployed to accelerate technological innovation, broaden the company’s geographic reach, and solidify its position as an authoritative source for soil insights.
“At EarthOptics, we believe that the future of farming lies in precise, data-driven insights that empower farmers and ranchers to optimise every aspect of their operations,” says Lars Dyrud, CEO of EarthOptics. “This latest round of funding is a testament to our investors' confidence in our vision and our ability to deliver groundbreaking solutions that transform how farmers and ranchers interact with their soil.”
This capital raise includes new partners Cibus Capital, RuralWorks Partners and Norinchukin Bank and is led by current investors Conti Ventures and The Production Board, with notable participation from Leaps by Bayer, S2G Ventures, Middleland Capital’s VTC Ventures, Cooperative Ventures, iSelect Fund, Serra Ventures, TO VC, Route 66 Ventures, Shell Ventures, Pappas Capital, CNH Ventures, and Rabo Ventures.
Merger aims to provide comprehensive and precise soil data
EarthOptics recently merged with Pattern Ag to enhance its capabilities to provide a comprehensive “digital twin” of soil, including physical, chemical, and biological properties.
This merger aims to offer farmers and ranchers more precise insights into soil health, helping them optimise their agricultural practices for improved profitability and sustainability.
Craig Herron, managing principal from iSelect Fund, says: “As an existing shareholder in both companies, we couldn’t be more excited about the potential of the merged entity. The additional agronomic, carbon, and biological insights from their combined offerings are light years ahead of anything else in the market.”
As the US-based company continues to scale, it says it remains focused on making soil insights accessible and actionable for farmers and ranchers everywhere
Alastair Cooper, head of Venture at Cibus Capital and EarthOptics' newest addition in this round of funding says, “We believe that soil health is the next frontier where farmers and ranchers will find productivity gains, and we are excited to be contributing to the world’s leading company in soil digitisation.”
