The collaboration will see the introduction of real-time monitoring technology to empower farmers with data-driven insights for enhanced productivity and sustainability.
Part of the Adventz Group, Zuari FarmHub operates one of the largest agriculture retail chains in India, with an extensive product portfolio that provides nurturing, nutrition and protection for the full life cycle of crops.
These include micronutrients, soil conditioners, specialty agri-fluids, fertigation products, and crop care products.
CropX’s hardware-enabled system offers real-time monitoring of critical agronomic parameters.
The smart devices incorporated in the system collect predictive soil data, combining it with additional data sources in and around the farm, as well as agronomic knowledge to generate recommendations on irrigation and nutrients management.
This helps farmers to optimise resources and improve crop growth.
“We are thrilled to partner with CropX Technologies, who shares our vision of revolutionising agriculture through cutting-edge technology. By providing farmers with real-time data and precise recommendations, we are empowering them to maximise yields, reduce resource wastage, and ensure sustainable farming practices,” said Madan Pandey, managing director and CEO of Zuari FarmHub.
Trials of the CropX system have been initiated at the Zuari Agri Innovation Centre in Solapur, and select farmer fields across Karnataka and Maharashtra.
Zuari FarmHub will gradually roll out the CropX system in other regions of India as the pilot progresses.
“The mission for Zuari FarmHub is to build and leverage latest advancements in precision farming methods to create value for farmers and other related stakeholders through the provision of integrated agri-solutions for all their operational needs.”
Expanding reach
Specialising in digital agronomic solutions, CropX Technologies’ management solutions are deployed in over 50 countries and across all arable continents.
The company is said to be backed by leading agribusinesses and venture capital firms worldwide.
Its flagship product, the CropX agronomic farm management system, synthesises data 'from land to sky' to offer in-depth soil and crop intelligence, as well as a suite of digital agronomic planning and decision-making tools on a single app.
In addition, the system is also capable of tracking multiple farms and fields.
“This collaboration represents an exciting opportunity to extend the reach of our innovative solutions to Indian farmers. Our agritech expertise, coupled with Zuari FarmHub’s deep understanding of the Indian agricultural landscape, seek to revitalise industry practices in this region,” said Tomer Tzach, CEO of CropX Technologies.